About Us

    DIVIDE 'n RULE

    We have accumulated significant expertise and experience over a span of 35 years which itself has translated into a deep understanding of insurance-related matters, including risk assessment, policy management, and customer service.

    “We rebranded ourselves as Divide N Rule on 2nd October 2019. The choice of the name Divide N Rule generated a lot of criticism initially but after we introduced our tagline Diversify your Investments most of the criticism died down and many of our clients complemented us for the innovative approach to offering financial products and services.

    To stay updated with the latest events and happenings in the insurance business, check out our blogs .

    Our features

    Why Choose us

    Unbiased Advice From Experts Near You

    We pride ourselves on providing unbiased advice from experts who are located near you.

    Personalized
    Approach

    We understand each client's unique financial situation, goals, and risk tolerance.

    Hassle-Free Claim Assistance

    We understand that navigating the claim process can be complex and time-consuming.

    Easy Policy
    Renewal

    We prioritize making the policy renewal process easy and stress-free for our clients.

    FAQ Question

    FAQ’S On Financial Planning

    IRDA stands for the Insurance Regulatory and development Authority. It is the apex regulatory body of insurance in India. All insurance companies have to comply with the rules prescribed by the IRDA for selling their insurance policies.
    No, if the insurance policies are bought from reputed websites which are under the regulations of the IRDA, the policies would be genuine and would be issued by the insurance company directly.

    No, if the insurance policies are bought from reputed websites which are under the regulations of the IRDA, the policies would be genuine and would be issued by the insurance company directly.

    The coverage level of your insurance policies should be optimum to cover the financial loss which is insured by the policy. In life and health insurance plans, the coverage level should be chosen based on the lifestyle expenses of the insured, the family size, age, income, etc. In case of car and bike insurance policies, the coverage depends on the value of the car and bike.

    General insurance policies pay a claim on the principle of indemnity. Indemnity means that in case of a loss the policyholder would be compensated by the insurance company for the actual financial loss suffered. The policyholder would not be allowed to make a profit from the insurance policy.

    An insurance contract is a contract of utmost good faith. As per this principle, the policyholder is required to furnish all the important details about himself which are asked in the proposal form. The insurance company issues the policy on the good faith that the insured has provided every information in the proposal form correctly. If any important information, which affects the risk covered under the policy, is hidden or lied about, the principle of utmost good faith is breached. In such cases, the insurance contract becomes void and the insurance company has the right to reject the claim under the policy.

    A group insurance policy is one in which a group of individuals are covered under the same plan. A single insurance policy is issued covering all the members of the group and the policy is called a master policy. Group insurance plans usually come with a term of one year after which they have to be renewed for continued coverage.

    If the insurance policy is cancelled during the free-look period, the premium paid is refunded back. However, the premium refund would be deducted for the administrative expenses incurred by the insurance company in issuing the insurance policy. Moreover, the insurance cost would also be deducted for the period the policy was in force before it was cancelled.

    Yes, insurance policies allow a free-look period for cancellation of the policy after it has been bought. The period depends on the type of policy bought and the insurance company.

    Yes, life and health insurance plans provide tax benefits. These benefits are explained below –

    Life insurance plans –

    • Premiums paid for life insurance policies qualify for tax deduction under Section 80C upto a limit of INR 1.5 lakhs
    • Surrender benefit, maturity benefit or death benefit received under life insurance plans are tax-free under Section 10 (10D)
    • 1/3rd of the pension corpus which is withdrawn in cash is tax-free under Section 10 (10A)

    Health insurance plans

    • Premiums paid for a health insurance plan for self, spouse and dependent children is allowed as a tax deduction under Section 80D. The limit is INR 25, 000. If you are a senior citizen, the limit increases to INR 50, 000
    • Premiums paid for health insurance plan for dependent parents earns an additional tax deduction under Section 80D. This limit is also INR 25, 000 which increases to INR 50, 000 if the parents are senior citizens.

    Health insurance plans come in the following variants –

    • Indemnity health plans – individual health plans and family floater health plans
    • Senior citizen health plans
    • Critical illness health plans
    • Disease specific health plans
    • Hospital cash health plans
    • Top up and super top-up health plans

    Life insurance plans come in the following variants –

    • Term life plans
    • Endowment plans
    • Money back plans
    • Whole life plans
    • Child plans
    • Unit linked insurance plans
    • Pension plans
    Premiums can be paid through cash, cheque, debit cards, credit cards, net banking facilities and also mobile wallets.

    We specialize in

    Health Insurance

    At DIVIDE ‘n RULE, we take pride in our specialization in health insurance. Your health and well-being are our top priority, and we are dedicated to providing you with exceptional health insurance services. 

    Our team of experts is committed to guiding you through the intricacies of health insurance, ensuring that you have the right coverage for your specific situation. Whether you’re an individual, a family, or a business, we will work closely with you to understand your requirements and recommend the best insurance plans available.

    Services we provides

    Our Categories

    Credit Cards

    A credit card is a financial tool that allows you to borrow money from a financial institution, up to a certain credit limit, to make purchases or pay for services. 

    Personal Accident Insurance

    Personal Accident Insurance is a type of insurance that provides coverage for accidental injuries, disability, or death resulting from accidents.

    Life Insurance

    Life insurance plans are characterized by the fact that they pay a benefit on death of the insured. The most popular plans have a fixed period of time for which the policy is in force, and death benefit will be paid. 

    Real Estate

    Real estate is a vast and dynamic industry that involves the buying, selling, and renting of properties. It encompasses residential, commercial, and industrial properties, as well as vacant land.

    Mutual Funds

    Mutual funds are investment vehicles that pool money from multiple investors to invest in a diversified portfolio of securities, such as stocks, bonds, or a combination of both.

    2 Wheeler Insurance

    2 Wheeler Insurance provides financial protection against damages caused to your vehicle due to accidents, theft, natural disasters, or any other unforeseen events.

    Testimonials

    What our clients says